New businesses
Launch with a complete, confident look.
Visual identity systems that work together
Logos, patterns, icons and graphic elements designed as one family, not separate pieces.
Overview
Visual identity systems
A visual identity is more than a logo. It is a set of elements that fit together and can stretch across many uses without losing character.
We design the core mark and the supporting system, then test it on real applications such as stationery, social posts and screens.
What is included
- Logo design and variations
- Colour and typography selection
- Patterns, shapes and graphic devices
- Icon style
- Application mock-ups
- Master files and exports
Where it fits
Who this is for
Established companies
Modernise an ageing identity.
Product brands
Give a product its own recognisable system.
How it works
Our process
- 1
Discovery
We learn your audience, competitors and what the brand should feel like.
- 2
Concepts
Two or three directions to react to, with reasoning behind each.
- 3
Refinement
The chosen direction is polished across real examples.
- 4
System and guidelines
Rules, templates and assets are packaged so others can use them.
- 5
Handover
Final files, a walkthrough and support for the first rollout.
Questions
Common questions
How many logo options do we get?
We present a focused set of directions and refine the one you choose.
Do we get the source files?
Yes, master files are part of the handover.
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Learn moreEnquire about visual identity systems
Tell us what you need and we will reply with an approach and a realistic timeline.