Brand guidelines that keep every channel consistent

Colour, typography, spacing and usage rules gathered in one reference anyone on your team can follow.

Overview

Brand guidelines

Brand guidelines turn taste into rules. They explain which colours to use, how to set type, where the logo goes and what to avoid, so your brand looks the same on a website, a deck and a poster.

We document your current identity or build a new one, then present it as a clear, usable guide.

What is included

  • Logo usage and clear-space rules
  • Colour palette with accessible pairings
  • Typography system
  • Layout, imagery and iconography principles
  • Do and do-not examples
  • A shareable guide in PDF or web format
Where it fits

Who this is for

Growing teams

Help new people create on-brand work from day one.

Rebrands

Roll out a new look consistently.

Agencies and freelancers

Brief outside partners with confidence.

How it works

Our process

  1. 1

    Discovery

    We learn your audience, competitors and what the brand should feel like.

  2. 2

    Concepts

    Two or three directions to react to, with reasoning behind each.

  3. 3

    Refinement

    The chosen direction is polished across real examples.

  4. 4

    System and guidelines

    Rules, templates and assets are packaged so others can use them.

  5. 5

    Handover

    Final files, a walkthrough and support for the first rollout.

Questions

Common questions

Can you update our existing guide?

Yes. Share what you have and we refine and extend it.

Is the guide editable later?

We can supply the source files so your team can maintain it.

Enquire about brand guidelines

Tell us what you need and we will reply with an approach and a realistic timeline.