Alt-text writing for accessible content

Clear descriptions of images and figures so everyone can use your content.

Overview

Alt-text writing

Alt-text describes what an image shows and why it matters, for readers who use screen readers. Good alt-text is concise and specific, and matches the purpose of the image in the content.

We write alt-text for books, courses and web content, following accessibility good practice.

What is included

  • Descriptions for photos, charts and diagrams
  • Long descriptions for complex figures
  • Decorative image identification
  • Consistent tone and length
  • Delivery in your format
  • Review against accessibility guidance
Where it fits

Who this is for

Publishers

Make titles accessible to more readers.

Education

Support inclusive learning materials.

Organisations

Meet accessibility requirements.

How it works

Our process

  1. 1

    Manuscript review

    We review your files and agree scope, style and format.

  2. 2

    Editing

    Copy editing and consistency checks are applied.

  3. 3

    Layout

    Typesetting and artwork bring the pages together.

  4. 4

    Accessibility and conversion

    Alt-text, transcripts and digital formats are prepared.

  5. 5

    Proof and delivery

    You review proofs, then receive final files.

Questions

Common questions

Do you write alt-text for charts?

Yes. We describe the key information and trends.

In what format do you deliver?

In the format that suits your workflow, such as a spreadsheet or inside the file.

Enquire about alt-text writing

Tell us what you need and we will reply with an approach and a realistic timeline.