Brands wanting a mascot
Create a friendly face for the brand.
Character design for reuse
Memorable characters with poses and expressions that can appear across videos, books and products.
Overview
Character design
A character becomes a brand asset when it can be reused. We design the look, personality and range of poses so illustrators and animators can draw it consistently.
You receive a character sheet that records proportions, colours and expressions.
What is included
- Character concepts and development
- Model sheet with poses and expressions
- Colour variants and outfits
- Turnarounds for animation
- Layered files for animators
- Usage notes
Where it fits
Who this is for
Educational content
Build a guide that appears in every lesson.
Animation projects
Prepare characters before production starts.
How it works
Our process
- 1
Brief and references
We collect your goals, audience and any images you like.
- 2
Sketches
Rough ideas to agree composition and story early.
- 3
Style and colour
A sample piece fixes the look before full production.
- 4
Final artwork
Polished illustrations, revised once against your feedback.
- 5
Delivery
Layered and flat files, ready for print, web or animation.
Questions
Common questions
Can the character be animated later?
Yes. We can design it with animation in mind.
How many poses are included?
We agree the set in the proposal based on how you will use the character.
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Learn moreEnquire about character design
Tell us what you need and we will reply with an approach and a realistic timeline.